But with Disney's leadership and Lucas stepping down from the company opens up so much for the potential future of the franchise. Disney in the last few years has gone on a spending spree, forking out $7.4 billion for Pixar back in 2006 and a further $4 billion for Marvel and all its characters. It is clear to see Disney's intentions to broaden its appeal and further its audience, Pixar is famed for its fan base of both adult and children and Marvel for its loyal fan base. As well Disney's recent explorations in cinema haven't exactly been successful, take for instance last year's summer blockbuster colossal flop that was John Carter. Reportedly Disney lost a monumental $200 million on the film, a film that was baited by critics and detested by the audience. It may not have been Disney's fault for this failure however, the novels written by Edgar Rice Burroughs a century ago have been a strong influence and inspiration for many very successful films such as Avatar and Star Wars. So by the time a film adaptation had been made everyone had already seen the best parts of Burroughs' creation. However no such excuse can be made for Disney's 2011 Mars needs Mums which was nothing but a diabolical animation about a boy who is rude to his mother and then for some reason she is abducted by aliens (of course) and its his job to save her. Despite the film boasting Robert Zemeckis it still managed to loose more then $136 million at the box office. If more evidence is needed for the recent failure of Disney, look no further then their 2009 flop The Princess and the Frog in which a princess kisses a frog in hope to turn him human again was heavily criticized for its use of Disney's first black princess. And if that wasn't enough it was criticized further by Christians for its use of voodoo.
Despite
these failures however there is salvation in Disney's recent
explorations. Most obvious is the 2010 film Tangled in which centers
around the story of Rapunzel. Unlike the films already mentioned,
Tangled was enjoyed and loved by audience and critics alike, closely
being compared to Disney's company cousin Pixar. This is all good but it
highlights the issue that Disney have been having for the last few
years, Pixar make better films despite being advertised and branded with
the Disney mark. Pixar can lay claim to have changed the face of
animation over the last two decades, with films like Toy Story and
Finding Nemo they set the bar for animated success with their mix of
childish adventure and mature humor, that was funny for both the parents
and the kids. Pixar eclipsed Disney with its quality and success. Yet
when Disney brought Pixar it has to be more then coincidence that the
animation house release two of some of the weaker pieces of work in
their collection. Cars which came out in 2006 was a success but it
wasn't as intellectual as their past work and failed to make as much as
their previous films at the box office. And not to mention it was a tad
creepy that Cars ruled the earth and thoroughly unbelievable, they don't
even have hands! A year later Pixar and Disney released Ratatouille, a
film centered around a rat that loves to cook with dreams of being a
chef. Again the film was by no way a failure, it made $600 million at
the box office but it still sat uncomfortably next to some of Pixar's
more intelligent and funnier films. However Pixar released the likes of
Wall-E and Up, two phenomenal pieces of animation which had a strong
conceit wrapped tightly around a warm heart. Most recently Pixar relased
Cars 2, an odd choice in my opinion to expand into a sequel seen as the
first wrapped everything up and a second story seemed an odd choice.
Furthermore the critics baited and hated Cars 2 for it's rather
pointless existence. Most recently Pixar made Brave, their first
exploration into the fairytale realm, a track more beaten by Disney.
Brave was reviewed with acclaim and made just over $500 million at the
box office it was no way near a failure. But it lacked the marketing
campaign that other Pixar films such as Up and Toy Story 3 received,
aiding the films to higher box office figures.Much of the speculation that surrounds the recent news centers around whether they will stick to the old characters, whether new actors or old, or go for a whole new story and set the film years in the future, with a whole new bunch of characters. This displays the immense amount of fun that Disney are going to have with their new toy, its an oppurtunity to wipe the slate clean with the problems that were episode I, II, III, and look to the future of the franchise and mold a successful, legitimate story that can sit comfortably aside Lucas' original trilogy and his flawed prequels. Good luck Disney.

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